There are so many things that I could write here. I could write about where we began (in a small college apartment), or how we started (with a $5000 line of credit and a ton of hard work), or maybe why we started with footwear (couldn't afford our competitors products), or even what our future plans are (to make skating affordable again). I could write about how lucky we are to have employees like Jordan McQuiston or Brendan Pettit, or how amazing it is to have the privilege to sponsor skaters like Tony Zane or Diamond Walker. I could write about my inspirations within the skating community (Ron Creten and Tom Peterson), or about all the people that support us (Mark Christianson, RJ Beebe). I could tell you about my personal commitment to providing the highest quality skates possible, regardless of the price. I could write a lot of stuff here, but there is only thing you really need to know:

Vanilla Skate Co. is more than a skate company - it is a lifestyle.

-Michael Lehrke, Owner/Operator